By Mike Geary, Certified Personal Trainer, Certified Nutrition Specialist
co-Author – The Fat Burning Kitchen
I was walking through the grocery store the other day, and as I strolled through the cereal aisle, I noticed a couple different boxes of “sugar cereals” that had claims on them about being healthy for kids.
This is quite shocking and I’m not even sure how this is legal!
One example of these ludicrous (in one newsletter last year I misspelled this word as “ludacris” and got all sorts of comments about rappers…too funny!) — anyway, one of these ludicrous cereal boxes claimed this on it’s label:
“Improves your kids immune system”
I won’t mention the exact brand and type, but this was one of those sugar cereals with about 8 different bright artificial colors. The main ingredient was SUGAR! and then refined corn or wheat, which is no better for you than sugar.
How can it be legal for these slimy cereal companies to make health claims about it being “good for kids immune system”?!? This is insane.
Are they trying to say that a product that is 70% refined sugar and artificial colors, with some added hydrogenated oils is good for kids immune systems!
There appears to be a loophole in that if they simply add some antioxidant vitamins such as vitamin C and E to the sugar cereal, they can somehow claim that it is “good for kids immune systems”.
I don’t know how they get away with it, but it seems sleezy to me.
I’m willing to bet that the label claims on many foods cause you confusion about what’s really healthy and what’s not… types of foods that have been more cleverly marketed as health foods over the years like “whole grain” bread, skim milk, soy foods, low-cal frozen dinners, and others.
Don’t fall for it!
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Sincerely,
Mike Geary
Certified Nutrition Specialist
Certified Personal Trainer
