A
Cereal Scam...
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by Mike Geary, Certified Personal Trainer,
Certified Nutrition Specialist
co-Author - The Fat Burning Kitchen
I was walking through the grocery store the other day, and as
I strolled through the cereal isle, I noticed a couple different
boxes of "sugar cereals" that had claims on them about
being healthy for kids.
This is quite shocking and I'm
not even sure how this is legal!
One example of these ludicrous
(in one newsletter last year I misspelled this word as "ludacris"
and got all sorts of comments about rappers...too funny!) --
anyway, one of these ludicrous cereal boxes claimed this on
it's label:
"Improves
your kids immune system"
I won't mention the exact brand
and type, but this was one of those sugar cereals with about
8 different bright artificial colors. The main ingredient was
SUGAR! and then refined corn or wheat, which is no better for
you than sugar.
How can it be legal for these
slimy cereal companies to make health claims about it being
"good for kids immune system"?!? This is insane.
Are they trying to say that a
product that is 70% refined sugar and artificial colors, with
some added hydrogenated oils is good for kids immune systems!
There appears to be a loophole
in that if they simply add some antioxidant vitamins such as
vitamin C and E to the sugar cereal, they can somehow claim
that it is "good for kids immune systems".
I don't know how they get away
with it, but it seems sleezy to me.
I'm willing to bet that the label
claims on many foods cause you confusion about what's really
healthy and what's not... types of foods that have been more
cleverly marketed as health foods over the years like "whole
grain" bread, skim milk, soy foods, low-cal frozen dinners,
and others.
Don't fall for it!
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Sincerely,
Mike Geary
Certified Nutrition Specialist
Certified Personal Trainer
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